UBAIDILLAH, M. T.; ARIFIN, M.; PUSPITASARI, R. D.; JULISTIQOMAH, L.; FITHRIY, H. N. Marketing Strategy of a Pesantren-Owned Souvenir Enterprise: Integrating the 7Ps Marketing Mix and Islamic Values in Al-Fithrah Islamic Boarding School of Surabaya, Indonesia. International Journal of Economics and Development, [S. l.], v. 2, n. 2, p. 324–349, 2026. DOI: 10.71305/ijed.v2i2.1632. Disponível em: https://journal.as-salafiyah.id/index.php/ijed/article/view/1632. Acesso em: 23 sep. 2026.