Ubaidillah, Muhammad Thufaili, Moh. Arifin, Reni Dwi Puspitasari, Laila Julistiqomah, and Haniefa Nuruddienil Fithriy. 2026. “Marketing Strategy of a Pesantren-Owned Souvenir Enterprise: Integrating the 7Ps Marketing Mix and Islamic Values in Al-Fithrah Islamic Boarding School of Surabaya, Indonesia”. International Journal of Economics and Development 2 (2):324-49. https://doi.org/10.71305/ijed.v2i2.1632.