WIWIN RISKI WINDARSARI. Customer Lived Experiences Of Proactive Social Media Engagement And Its Influence On Brand Equity: An IPA Approach. International Journal of Education Management and Religion, [S. l.], v. 3, n. 1, p. 334–345, 2025. DOI: 10.71305/ijemr.v3i1.1135. Disponível em: https://journal.as-salafiyah.id/index.php/ijemr/article/view/1135. Acesso em: 3 feb. 2026.