HASNIDAR. Marketing Communication Trends in MSMEs and Their Implications for Consumer Behavior: A Systematic Literature Review (2015–2025). International Journal of Education Management and Religion, [S. l.], v. 3, n. 2, p. 1052–1072, 2026. DOI: 10.71305/ijemr.v3i2.1692. Disponível em: https://journal.as-salafiyah.id/index.php/ijemr/article/view/1692. Acesso em: 14 jun. 2026.