Wiwin Riski Windarsari, and Betania Kartika Muflih. “Customer Lived Experiences Of Proactive Social Media Engagement And Its Influence On Brand Equity: An IPA Approach”. International Journal of Education Management and Religion 3, no. 1 (December 16, 2025): 334–345. Accessed July 23, 2026. https://journal.as-salafiyah.id/index.php/ijemr/article/view/1135.