Hery Maulana Arif and Deddy Ibrahim Rauf 2026. Comparison Of Consumer Preferences And Satisfaction Factors In Offline And Online Shopping At Missyshop Official. Journal of Studies in Academic, Humanities, Research, and Innovation. 3, 1 (Jan. 2026), 420–433. DOI:https://doi.org/10.71305/sahri.v3i1.1445.