[1]
Fahrais Zahrudy and Tarysha Aulya Putri Rany 2025. He Buys with Heart, She Buys with Thought? A Multi-Group Analysis of Gender Differences in Anthropomorphic Character Effects. Journal of Studies in Academic, Humanities, Research, and Innovation. 2, 2 (Dec. 2025), 561–594. DOI:https://doi.org/10.71305/sahri.v2i2.769.