EBEN HAEZER BASRAN PATANDEAN; HERNA SULLE TONDON. Analysis Of The Marketing Mix On Consumer Purchasing Decisions At PO Primadona Makassar. Journal of Studies in Academic, Humanities, Research, and Innovation, [S. l.], v. 3, n. 1, p. 189–201, 2026. DOI: 10.71305/sahri.v3i1.1412. Disponível em: https://journal.as-salafiyah.id/index.php/sahri/article/view/1412. Acesso em: 6 may. 2026.