SATRIA VERIANSYAH WIGUNA. Analysis Of The Customer Decision Journey For Local Fashion SMES In Optimizing Marketing Funnel Strategies Through Digital Platforms. Journal of Studies in Academic, Humanities, Research, and Innovation, [S. l.], v. 3, n. 1, p. 165–176, 2026. DOI: 10.71305/sahri.v3i1.1420. Disponível em: https://journal.as-salafiyah.id/index.php/sahri/article/view/1420. Acesso em: 19 may. 2026.