FAHRAIS ZAHRUDY; TARYSHA AULYA PUTRI RANY. He Buys with Heart, She Buys with Thought? A Multi-Group Analysis of Gender Differences in Anthropomorphic Character Effects. Journal of Studies in Academic, Humanities, Research, and Innovation, [S. l.], v. 2, n. 2, p. 561–594, 2025. DOI: 10.71305/sahri.v2i2.769. Disponível em: https://journal.as-salafiyah.id/index.php/sahri/article/view/769. Acesso em: 19 jun. 2026.