ANDI MUSTIKA AMIN; ANDI ARYANI HARDIYANTI. Challenges and Prospects of ROI Measurement in B2B Digital Marketing: Evidence from MSMEs in Gowa Regency. Journal of Studies in Academic, Humanities, Research, and Innovation, [S. l.], v. 2, n. 2, p. 859–872, 2025. DOI: 10.71305/sahri.v2i2.903. Disponível em: https://journal.as-salafiyah.id/index.php/sahri/article/view/903. Acesso em: 14 jun. 2026.