Alysa Noer Aida, Sundari Rahman, Andi Muhammad Irwan, and Musmulyadi. “Building Buying Interest In The Digital Era: The Role Of Influencers, Promotional Content And MJB Beauty’s Brand Image”. Journal of Studies in Academic, Humanities, Research, and Innovation, vol. 3, no. 1, Jan. 2026, pp. 143-5, doi:10.71305/sahri.v3i1.1406.