Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026

Articles

• Digital Marketing Strategy Based On E-Service, Brand Image And Reviews For Gofood MSMEs

  Azlan Azhari,  Makassar State University,  Indonesia

  Abdul Rahman,  Makassar State University,  Indonesia

  Deddy Ibrahim Rauf,  Makassar State University,  Indonesia

  541-561

  DOI : https://doi.org/10.71305/sahri.v3i1.606
  

  • pdf  Views: 147 times |  Download : 112 times

• The Influence Of Online Customer Reviews, Product Quality, And Promotions On Purchasing Decisions The Jisulife Handheld Fan On Tokopedia E-Commerce

  Oktafiona,  University Putera Batam,  Indonesia

  Winda Evyanto,  University Putera Batam,  Indonesia

  1-12

  DOI : https://doi.org/10.71305/sahri.v3i1.1449
  

  • pdf  Views: 173 times |  Download : 62 times

• Marketing Strategy for Beauty Products Based on Halal Values and Emotional Loyalty: A Phenomenological Study of the Wardah and Emina Brands

  Azlan Azhari,  Universitas Negeri Makassar,  Indonesia

  13-30

  DOI : https://doi.org/10.71305/sahri.v3i1.906
  

  • pdf  Views: 153 times |  Download : 78 times

• The Effect Of Liquidity, Activity And Leverage Ratios On Profitability With Company Size As A Moderating Variable

  Muh. Sahrul Ramadhani,  Universitas Negeri Makassar,  Indonesia

  Anwar,  Universitas Negeri Makassar,  Indonesia

  Rezky Amalia Hamka,  Universitas Negeri Makassar,  Indonesia

  31-37

  DOI : https://doi.org/10.71305/sahri.v3i1.1437
  

  • pdf  Views: 121 times |  Download : 72 times

• Deconstruction And Simulacra: A Postmodern Critique Of Management Science

  Muhammad Ilham Alimuddin,  STIE Tri Dharma Nusantara,  Indonesia

  Muhammad Yunus Amar,  Hasanuddin University,  Indonesia

  38-52

  DOI : https://doi.org/10.71305/sahri.v3i1.1438
  

  • pdf  Views: 93 times |  Download : 70 times

• Capital Market Reaction Analysis Before And After The Implementation Of The Makan Bergizi Gratis (Mbg) Program

  Zulfajry Al Syafaat,  Universitas Negeri Makassar,  Indonesia

  Tenri S.P. Dipoatmodjo,  Universitas Negeri Makassar,  Indonesia

  Annisa Paramaswary Aslam,  Universitas Negeri Makassar,  Indonesia

  53-60

  DOI : https://doi.org/10.71305/sahri.v3i1.1421
  

  • pdf  Views: 108 times |  Download : 67 times

• The Influence Of Asset Growth And Capital Structure On Profitability In The Food And Beverage Sub-Sector Companies Listed On The Indonesian Stock Exchange For The 2020-2024 Period

  Alya Fadiyah Dwi Putri,  Universitas Negeri Makassar,  Indonesia

  Chalid Imran Musa,  Universitas Negeri Makassar,  Indonesia

  Annisa Paramaswary Aslam,  Universitas Negeri Makassar,  Indonesia

  61-70

  DOI : https://doi.org/10.71305/sahri.v3i1.1405
  

  • pdf  Views: 97 times |  Download : 45 times

• The Influence Of Financial Literacy On Household Financial Management Among Fishermen In Watolo Village, Central Buton Regency

  Xena Agnisya Putri,  Universitas Negeri Makassar,  Indonesia

  Anwar,  Universitas Negeri Makassar,  Indonesia

  Tenri Sayu Puspitaningsi Dipoatmojo,  Universitas Negeri Makassar,  Indonesia

  71-79

  DOI : https://doi.org/10.71305/sahri.v3i1.1424
  

  • pdf  Views: 167 times |  Download : 67 times

• Cryptocurrency And Environmental Sustainability: A Narrative Review From A Financial Management Perspective

  Muhammad Imam Taufik,  Universitas Hasanuddin,  Indonesia

  Muhammad Rijal Alim Rahmat,  Universitas Negeri Makassar,  Indonesia

  80-93

  DOI : https://doi.org/10.71305/sahri.v3i1.1418
  

  • pdf  Views: 93 times |  Download : 84 times

• Digital Finance And Esg Convergence In Gold Markets: Technologies, Standards And Market Impacts

  Sumadi,  University of Jember,  Indonesia

  94-105

  DOI : https://doi.org/10.71305/sahri.v3i1.1428
  

  • pdf  Views: 68 times |  Download : 34 times

• Digitalization And Smart Operations As Drivers Of Business Performance And Work Life Balance Among Mompreneurs In Makassar

  Maghfirah Sari Azis,  Universitas Negeri Makassar,  Indonesia

  Anendha Destantyo Nugroho,  Badan Meteorologi, Klimatologi dan Geofisika,  Indonesia

  106-124

  DOI : https://doi.org/10.71305/sahri.v3i1.1435
  

  • pdf  Views: 101 times |  Download : 38 times

• The Influence Of Financial Literacy On Investment Decisions Of Generation Z In Maros Regency (Case Study Of Generation Z In Lau District)

  Annisa Dewi Lebbi,  Universitas Negeri Makassar,  Indonesia

  Tenri Sayu Puspitaningsih Dipoatmojo,  Universitas Negeri Makassar,  Indonesia

  Hety Budiyanti,  Universitas Negeri Makassar,  Indonesia

  125-134

  DOI : https://doi.org/10.71305/sahri.v3i1.1456
  

  • pdf  Views: 67 times |  Download : 45 times

• Analysis and implications of communication, competence, and workload on the performance of regional financial agencies in parepare city

  Arfandy Dinsar,  Andi Sapada Institute of Social Sciences and Business, Parepare,  Indonesia

  Irawati Nur,  Andi Sapada Institute of Social Sciences and Business, Parepare,  Indonesia

  Sulawati,  Andi Sapada Institute of Social Sciences and Business, Parepare,  Indonesia

  Nabila Amanda Pratiwi,  Andi Sapada Institute of Social Sciences and Business, Parepare,  Indonesia

  135-142

  DOI : https://doi.org/10.71305/sahri.v3i1.1407
  

  • pdf  Views: 32 times |  Download : 23 times

• Building Buying Interest In The Digital Era: The Role Of Influencers, Promotional Content And MJB Beauty's Brand Image

  Alysa Noer Aida,  Makassar Maju School of Economics,  Indonesia

  Sundari Rahman,  Makassar Maju School of Economics,  Indonesia

  Andi Muhammad Irwan,  Makassar Maju School of Economics,  Indonesia

  Musmulyadi,  State Islamic Institute of Parepare,  Indonesia

  143-153

  DOI : https://doi.org/10.71305/sahri.v3i1.1406
  

  • pdf  Views: 34 times |  Download : 18 times

• The Effect Of Dividend Policy, Profitability And Liquidity On Firm Value: Evidence From Manufacturing Companies Listed On The Indonesia Stock Exchange

  Dian Fajar Ayu,  Universitas Negeri Makassar,  Indonesia

  Romansyah Sahabuddin,  Universitas Negeri Makassar,  Indonesia

  Nurman,  Universitas Negeri Makassar,  Indonesia

  154-164

  DOI : https://doi.org/10.71305/sahri.v3i1.1411
  

  • pdf  Views: 105 times |  Download : 45 times

• Analysis Of The Customer Decision Journey For Local Fashion SMES In Optimizing Marketing Funnel Strategies Through Digital Platforms

  Satria Veriansyah Wiguna,  Sekolah Tinggi Ilmu Ekonomi Surakarta,  Indonesia

  165-176

  DOI : https://doi.org/10.71305/sahri.v3i1.1420
  

  • pdf  Views: 184 times |  Download : 97 times

• The Impact Of Profitability And Solvency On Firm Value Coal Mining Subsector Businesses Listed On The Stock Exchange Of Indonesia 2020–2024

  Uswatun Hasanah,  Universitas Negeri Makassar,  Indonesia

  Siti Hasbiah,  Universitas Negeri Makassar,  Indonesia

  Paramaswary Aslam,  Universitas Negeri Makassar,  Indonesia

  177-188

  DOI : https://doi.org/10.71305/sahri.v3i1.1414
  

  • pdf  Views: 73 times |  Download : 31 times

• Analysis Of The Marketing Mix On Consumer Purchasing Decisions At PO Primadona Makassar

  Eben Haezer Basran Patandean,  Universitas Kristen Indonesia Paulus,  Indonesia

  Herna Sulle Tondon,  Universitas Kristen Indonesia Paulus,  Indonesia

  189-201

  DOI : https://doi.org/10.71305/sahri.v3i1.1412
  

  • pdf  Views: 33 times |  Download : 40 times

• The Impact Of Liquidity And Profitability On Stock Prices In The Gas And Oil Sector 2020–2024

  Reni Amsa,  Universitas Negeri Makassar,  Indonesia

  Agung Widhi Kurniawan,  Universitas Negeri Makassar,  Indonesia

  Nurman,  Universitas Negeri Makassar,  Indonesia

  202-212

  DOI : https://doi.org/10.71305/sahri.v3i1.1392
  

  • pdf  Views: 94 times |  Download : 55 times

• The Effect Of Workload On Work Productivity With Work Motivation As An Intervening Variable On Employees Of PT. Pelayaran Nasional Indonesia (Persero) Makassar Branch

  Azratul Khairiyah Mataho Parange,  Makassar State University,  Indonesia

  213-228

  DOI : https://doi.org/10.71305/sahri.v3i1.1442
  

  • pdf  Views: 20 times |  Download : 19 times

• Innovation In Strategic Management For Sustainable Business Transformation

  Risa Isna Fahziar,  Muhammadiyah University of Jember,  Indonesia

  229-237

  DOI : https://doi.org/10.71305/sahri.v3i1.1393
  

  • pdf  Views: 67 times |  Download : 37 times

• The Effect Of Liquidity On Tax Avoidance With Capital Structure As An Intervening Variable In Islamic Commercial Banks In Indonesia In 2019-2023

  Arif Wansa,  Universitas Negeri Makassar,  Indonesia

  Shabrina Nurfadhilah Irwan,  Universitas Negeri Makassar,  Indonesia

  Safira Ainu Nadira Sofyan,  Universitas Negeri Makassar,  Indonesia

  238-244

  DOI : https://doi.org/10.71305/sahri.v3i1.1388
  

  • pdf  Views: 38 times |  Download : 30 times

• Cultural Values, Norms And Lifestyle In Shaping Consumer Loyalty: The Moderating Role Of Digital Engagement

  Ansari Jayanti,  Sekolah Tinggi Ilmu Ekonomi Makassar Maju,  Indonesia

  Mulawarman Munsyir,  Sekolah Tinggi Ilmu Ekonomi Makassar Maju,  Indonesia

  Hasnidar,  Universitas Negeri Makassar,  Indonesia

  Tasrim,  Universitas PGRI Yogyakarta,  Indonesia

  245-257

  DOI : https://doi.org/10.71305/sahri.v3i1.1440
  

  • pdf  Views: 67 times |  Download : 45 times

• The Effect Of Profitability Ratios On Firm Value

  Fitriani,  Universitas Negeri Makassar,  Indonesia

  Annisa Paramaswary Aslam,  Universitas Negeri Makassar,  Indonesia

  Anwar,  Universitas Negeri Makassar,  Indonesia

  258-268

  DOI : https://doi.org/10.71305/sahri.v3i1.1389
  

  • pdf  Views: 297 times |  Download : 146 times

• Locally Based Green Economy: The Role Of Msmes And Community Entrepreneurship In Driving Growth Sustainable Economy In Makassar City

  Leny Yuliana,  Nusantara College,  Indonesia

  William Limoa,  Nusantara College,  Indonesia

  Syamsu Alam,  Nusantara College,  Indonesia

  269-281

  DOI : https://doi.org/10.71305/sahri.v3i1.1444
  

  • pdf  Views: 49 times |  Download : 29 times

• Green Bonds And Systemic Risk: Empirical Evidence From Global Markets With A Focus On Emerging Economies

  Sudirman,  State Islamic University of Alauddin, Makassar,  Indonesia

  Asyraf Mustamin,  State Islamic University of Alauddin, Makassar,  Indonesia

  Nasira Asri,  State Islamic University of Alauddin, Makassar,  Indonesia

  Ahmad Zaki Yamani,  State Islamic University of Alauddin, Makassar,  Indonesia

  282-305

  DOI : https://doi.org/10.71305/sahri.v3i1.1429
  

  • pdf  Views: 81 times |  Download : 82 times

• The Role Of Strategic Management In Optimizing Governance And Business Development Of Village-Owned Enterprises In The Digital Era

  Arwin Sanjaya,  Universitas Indonesia,  Indonesia

  Martani Huseini,  Universitas Indonesia,  Indonesia

  Chandra Wijaya,  Universitas Indonesia,  Indonesia

  306-324

  DOI : https://doi.org/10.71305/sahri.v3i1.1453
  

  • pdf  Views: 48 times |  Download : 28 times

• Innovations In Strategic Management For Sustainable Business Transformation

  Tria Monika Sari,  Universitas Muhammadiyah Jember,  Indonesia

  325-336

  DOI : https://doi.org/10.71305/sahri.v3i1.1451
  

  • pdf  Views: 35 times |  Download : 33 times

• The Influence Of Leadership Style On Employee Performance At PT. Suracojaya Abadimotor, Daya Bumi Tamalanrea Permai (BTP) Branch, Makassar City

  Reinaldy Ericson Pasangka,  Universitas Negeri Makassar,  Indonesia

  Anwar,  Universitas Negeri Makassar,  Indonesia

  Burhanuddin,  Universitas Negeri Makassar,  Indonesia

  337-347

  DOI : https://doi.org/10.71305/sahri.v3i1.1457
  

  • pdf  Views: 67 times |  Download : 19 times

• Capital Structure And Firm Value: The Mediating Role Of Profitability

  Asmin,  Universitas Negeri Makassar,  Indonesia

  Burhanuddin,  Universitas Negeri Makassar,  Indonesia

  Anwar,  Universitas Negeri Makassar,  Indonesia

  Nurman,  Universitas Negeri Makassar,  Indonesia

  Andi Mustika Amin,  Universitas Negeri Makassar,  Indonesia

  348-355

  DOI : https://doi.org/10.71305/sahri.v3i1.1408
  

  • pdf  Views: 142 times |  Download : 44 times

• Pro-Kantin: Digital Entrepreneurship Innovation Through A Pre-Order System For The Campus Canteen Ecosystem

  Sabina Rustam,  STIE Nusantara Makassar,  Indonesia

  Marsiani Ilham,  STIE Nusantara Makassar,  Indonesia

  Anita Triyana,  STIE Nusantara Makassar,  Indonesia

  356-364

  DOI : https://doi.org/10.71305/sahri.v3i1.1460
  

  • pdf  Views: 110 times |  Download : 42 times

• Human Resource Factors And Craftsman Productivity In The Creative Industry Of Rumah Atap Konjo

  Jusri,  Sekolah Tinggi Ilmu Ekonomi Makassar Maju,  Indonesia

  Bau Asni,  Sekolah Tinggi Ilmu Ekonomi Makassar Maju,  Indonesia

  Hasnidar,  Universitas Negeri Makassar,  Indonesia

  365-375

  DOI : https://doi.org/10.71305/sahri.v3i1.1439
  

  • pdf  Views: 86 times |  Download : 9 times

• Marketing Strategy In An Effort To Increase The Number Of Customers In Baitul Tamwil Hidayatullah Makassar

  Merry Sudictar,  STAI AI Bayan Sulawesi Selatan,  Indonesia

  Sayyidaturrofifah,  STAI AI Bayan Sulawesi Selatan,  Indonesia

  376-382

  DOI : https://doi.org/10.71305/sahri.v3i1.1441
  

  • pdf  Views: 39 times |  Download : 22 times

• Digital Market Transactions And Shariah Compliance: A Case Study Of Cash On Delivery (COD) Practices On Shopee In Indonesia

  Irwan Misbach,  Universitas Islam Negeri Alauddin Makassar,  Indonesia

  Mitra Gimin,  Universitas Islam Negeri Alauddin Makassar,  Indonesia

  383-396

  DOI : https://doi.org/10.71305/sahri.v3i1.1455
  

  • pdf  Views: 87 times |  Download : 49 times

• The Effect Of Working Capital Turnover And Debt Policy On The Value Of Technology Companies Listed On The Indonesia Stock Exchange (IDX) In 2020-2024

  Siti Nurersyah Midar,  Universitas Negeri Makassar,  Indonesia

  397-405

  DOI : https://doi.org/10.71305/sahri.v3i1.1458
  

  • pdf  Views: 36 times |  Download : 29 times

• Resilient And Sustainable HR Systems: The Work-From-Anywhere (WFA)–Organizational Citizenship Behavior (OCB) Nexus In Indonesia’s Public Sector

  Andi Rahmawati,  Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara,  Indonesia

  Muhammad Rijal Alim Rahmat,  Universitas Negeri Makassar,  Indonesia

  406-419

  DOI : https://doi.org/10.71305/sahri.v3i1.1374
  

  • pdf  Views: 75 times |  Download : 57 times

• Comparison Of Consumer Preferences And Satisfaction Factors In Offline And Online Shopping At Missyshop Official

  Hery Maulana Arif,  Universitas Negeri Makassar,  Indonesia

  Deddy Ibrahim Rauf,  Universitas Negeri Makassar,  Indonesia

  420-433

  DOI : https://doi.org/10.71305/sahri.v3i1.1445
  

  • pdf  Views: 211 times |  Download : 86 times

• Does Size Still Matter? Reassessing The Roles Of Firm Scale, Leverage And ESG In Driving Corporate Performance

  Ima Kristina Yulita,  Universitas Diponegoro,  Indonesia

  Irene Rini Demi Pengestuti,  Universitas Diponegoro,  Indonesia

  434-447

  DOI : https://doi.org/10.71305/sahri.v3i1.1434
  

  • pdf  Views: 63 times |  Download : 47 times

• Marketing Strategy And Creative Product Innovation On Coffee Business Marketing Performance

  Andi Alfianto Anugrah Ilahi,  Andi Sapada Institute of Social Sciences and Business,  Indonesia

  Mulyana Machmud,  Andi Sapada Institute of Social Sciences and Business,  Indonesia

  Hamida Hasan,  Andi Sapada Institute of Social Sciences and Business,  Indonesia

  Fahmi Faturrahman,  Andi Sapada Institute of Social Sciences and Business,  Indonesia

  448-457

  DOI : https://doi.org/10.71305/sahri.v3i1.1448
  

  • pdf  Views: 80 times |  Download : 62 times

• Fraud Detection: Work Pressure With Personality Auditor?

  Meylisa Febriani Rohyana,  Universitas Putera Batam,  Indonesia

  Ronald Wangdra,  Universitas Putera Batam,  Indonesia

  458-468

  DOI : https://doi.org/10.71305/sahri.v3i1.1463
  

  • pdf  Views: 59 times |  Download : 57 times

• Learning To Lead From The Urban Grassroots: Self-Transformation And Sustainable Leadership In The Urban Village Office

  Fransiska Grassela Sucipto,  University of Muhammadiyah Jember,  Indonesia

  469-484

  DOI : https://doi.org/10.71305/sahri.v3i1.1447
  

  • pdf  Views: 32 times |  Download : 35 times

• Stock Investment Decision On Generation Z In Makassar City: The Role Of Fear Of Missing Out, Loss Aversion And Financial Literacy

  Rika Dwi Ayu Parmitasari,  Alauddin State Islamic University Makassar,  Indonesia

  Eka Indriyani MS,  Alauddin State Islamic University Makassar,  Indonesia

  Noval,  Alauddin State Islamic University Makassar,  Indonesia

  485-501

  DOI : https://doi.org/10.71305/sahri.v3i1.1459
  

  • pdf  Views: 99 times |  Download : 73 times

• The Role Of Organizational Culture, Employee Engagement And Work Environment In Employee Performance

  Erwina,  Universitas Hasanuddin,  Indonesia

  I Dewa Gede Adi Pratama Tenaya,  Universitas Andi Djemma,  Indonesia

  Ofriyanto Paidjo,  Universitas Andi Djemma,  Indonesia

  Eni Palayuk,  Universitas Andi Djemma,  Indonesia

  Corie Ewnike Tuar,  Universitas Andi Djemma,  Indonesia

  502-525

  DOI : https://doi.org/10.71305/sahri.v3i1.1461
  

  • pdf  Views: 73 times |  Download : 67 times

• Analysis Of Capital Market Reaction Before And After The 17 + 8 Demands Demonstration Of September 1, 2025 (An Event Study On Bank Central Asia)

  Andi Putri Ainun,  Universitas Negeri Makassar,  Indonesia

  526-540

  DOI : https://doi.org/10.71305/sahri.v3i1.1469
  

  • pdf  Views: 54 times |  Download : 46 times